According to this very interesting story by replica brand watches Tom Philpott at Grist, Chipotle Mexican Grills new sponsorship of Robert Kenners documentary FOOD, Inc, has caused some bad PR for the both the burrito chain and the films distribution company, Magnolia Pictures.A little background: Chipotle is a booming national chain with some 900 outlets that markets itselfas a healthy fastfood option for the environmentallyaware shopper.
The beans are organic—or, about 30 percent of them are—and much of the pork in the Virginia outlets comes from local celebrity farmer Joel replica Tag Heuer watch Salatin. (Until three years agoChipotle was perhaps best known for being primarily owned by McDonalds. McDonalds divested in2006 and Chipotle is now a public company that seems to be happy to be rid of its affiliation with the golden arches.) FOOD, Inc is a new documentary narrated by Eric Schlosser and Michael Pollan thats designed to bring issues like the governments subsidization of big corn,
Monsantos creepy seed patenting, and the hazards of largescale chickenfarming to the masses. Basically, its a wellmade case for local foods and against the replica Bell & Ross watch agriculturalindustrial complex. (Read my review the film in the July issue of Outside orhere.)A couple of weeks ago, Chipotle announced that it would host screenings of FOOD, Inc, in 32 American cities and produce some supplemental material trumpeting the companys green cred for the films DVD release.
